The world is becoming more competitive by the day. Businesses are constantly at each other’s throats in a bid to gain a larger portion of the market share. Thankfully, there are ways to achieve an edge over your competition. By this, I am not referring to a million-dollar ad campaign on CNN or flooding the pages of the New York Times and realizing you have spent millions of dollars with no commensurate ROI. Perhaps, you are using the wrong approach.
Recent statistics show that there are currently more than 3.6 billion people on social media. Projections also suggest that the figure will increase to 4.41 billion users by 2025. What this means is that there are more people using different social media platforms than there have ever been. In fact, with more than half of the world’s population online, there is a huge market for businesses to take advantage of.
The process of taking your business online and promoting it using several online tools is known as digital marketing. A simple way to define it is to see digital marketing as the application of digital media and technologies in a bid to achieve set marketing objectives. In 2021, there are even more opportunities for businesses who wish to engage in digital marketing. But where exactly do you start and what will digital marketing do for your business in 2021? You should read on to find out.
The first thing you need is a solid digital marketing plan that will launch your business on the path of success by claiming a large chunk of the market share available online. The tools available at your disposal include search engines, online advertising, mobile apps, websites, social media pages, digital partnerships, and email. While some businesses use all these tools for their campaign, efficiently utilizing even a few of them can get you the turnaround you desire.
Why implementing digital marketing in 2021 is important.
A. There are more people online today. The influx of people to digital platforms yearly is tremendous. In 2021, this growth trend has continued. The statistics I mentioned earlier are enough reasons why you should target your ad at online platforms where your potential customers spend a large part of their daily lives. In fact, several surveys have shown that people now spend more time on their computers and mobile phones than they do watch television or reading a newspaper.
B. Digital Marketing is affordable. You only need to know how much mainstream media charge for advertising to understand how much advantage you have with digital marketing. Despite its limitless reach and impact, it is relatively cheaper and easier for smaller businesses to use. However, picking the right digital marketing firm is important. The aim of any digital marketing campaign is to get returns on investment and only the right guys can help you achieve that.
C. It increases the reach of your brand. Think about it this way. Let us say you own a hotel in Maui Hawaii, a popular tourist destination. How else will someone in Africa seeking a vacation in Hawaii find you and book a room? You guessed right- Digital Marketing! Your reach becomes limitless just by putting your business online. Not only is SEO in Maui a common digital marketing tactic for companies but also if in far East Asia, Australia, or the Middle East, or you are somewhere in Africa, anyone, anywhere in the world can find you and patronize you.
D. You can stay in the race with competitors. Everyone is going digital, including your competitors. You and your business will simply be left behind if you fail to do so.
E. Digital Marketing can be done alongside traditional media advertising. This works in two ways. Most traditional media outlets (if not all of them) now have an online presence. What this means is that an integrated campaign can be drawn up to include traditional and digital platforms for your business. Another way is to run two parallel campaigns: one using traditional media and another using digital media. This will cost you more money but will certainly increase your visibility and brand awareness.
F. Digital Marketing can help develop engagement with the public. This is another important reason why businesses should implement digital marketing in 2021. With COVID-19, it has become even more difficult for people to meet physically. Using digital technologies and online platforms, businesses can keep their audience and/or customers engaged. They can provide answers to questions, inform the public of new initiatives, and also respond to trends using blogs and other articles.